Has your 1000th prospect refused your offer?
Probably not to that extent, but many prospects do refuse your offers and you have probably asked yourself why?
Why do they keep refusing your offer?
Haven’t you made it crystal clear that the offer has no risk to them, only reward?
What are you missing?
Even free offers won’t work
What if I told you that even if you presented them with the deal of a lifetime, they still would not accept the offer.
Many businesses have this problem. They believe that to increase the conversions of the ad, they must make the offer better.
Some businesses give 30,40 maybe 60% discounts to attract customers while sacrificing all their profit.
Little do they know, even if they gave the product and service for free, their prospect would have refused.
They are missing 1 key detail which, if improved, could increase their conversions tremendously without giving out ludicrous discounts.
The key to conversion
What you would need to change is the trust level between you and your prospects.
Every prospect must trust you to a certain extent to say yes to an offer. Let’s call that the threshold.
Some offers need greater trust between you and the prospect meaning the threshold is higher.
How do you overcome this?
By showing that you are a professional. Try to approach this from the frame of mind of a doctor.
They have a problem; you identify the problem and prescribe the best solution. It is still up to the prospect to say yes but why would they refuse the advice of a professional which they trust.
Now your question would be, how do I create trust between the prospect and I?
Of course, the prospect would not trust every word you say straight off the bat.
The only way to build their trust is by showing results.
Make offers that have lower thresholds and overdeliver on your offer. This builds trust and makes it seem as though you are a professional (and rightly so).
Some business owners skip these smaller offers and go straight to the multi-billion-pound deals while believing that the prospect would trust a stranger they don’t know and who they don’t trust with this deal.
Of course not, you must build trust and rapport with your customer first. Then you can pull out the truly profitable deals.
If you are interested…….
Sometimes, making the lower threshold offers in marketing can be time consuming and strenuous. If that’s the case, leave it to us. Contact us using the button below to and we will have a look at your ads for free.