Category: Article
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Double the conversions and half the length
Most business owners make their ads a Tolkien-sized tome, as complicated as rocket-science and consequently have half the potential conversions they should get….
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Mystical or Scientific Marketing
Most marketing is mystical in the eyes of business owners. They don’t know whether it is making them a profit or a loss. When I ask them whether the £1000 they spent on ads made them a profit, they plainly have to say…
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Make your prospects unable to refuse your offer
They are missing 1 key detail which, if improved, could increase their conversions tremendously without giving out ludicrous discounts. That is….
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Simple Ads Quadruple Sales
The purpose of ads is to make sales. By this definition, you should measure the performance of an ad by its sales. Most ads underperform when it comes to sales. This is due to…