Do you want to quadruple your website traffic without quadrupling the costs?
What if I told you, there was a way to increase website traffic with ZERO expense.
You might be thinking: “This sounds too good to be true”.
However, if you implement this strategy, you will be able to get results that most business owners drool over. (By the way, if someone is making promises that are too good to be true, 9 times out of 10 it is. Don’t fall for a Ponzi)
Bullshit SEO
You might be thinking: “I already tried SEO and it didn’t work”.
However, I am not talking about spending thousands of pounds on a SEO “expert”.
My strategy requires no third party and requires no expense.
Compared to other strategies, this one is a diamond in the rough.
Some business owners might try to improve search results with keyword placement. Only issue is, they go too far and make their copy as readable as hieroglyphics if you were hung upside down and blindfolded.
Their excessive keyword placement harms your search results and website traffic rather than improving it. Even if you do it just right, google search engine has changed to focus less on keywords so your website traffic may not change.
Some people might try to make a website sitemap. They soon realise that they stepped into a gun fight when they only had a bread knife. It can be very complicated and technical to make a sitemap and may involve hours upon hours of research, troubleshooting and eye strain as you scroll through countless forums to fix technical issues.
Personally, I wouldn’t recommend it for the improvements in website traffic you may get.
There are also those who try to incorporate meta descriptions and tags which can work very well…if you know what to add and where to add them.
For this to work, there is a prerequisite for knowing volumes upon volumes of technical info that might take aeons to learn.
However, you didn’t start your business to become an SEO marketer so why spend your valuable time on learning how to add tags.
What if there was a strategy which:
- Has ZERO cost
- Requires NO technical know-how
- Can be done without spending hours researching or troubleshooting
- Does not need a degree in digital marketing
Simple and functional
All you have to do is…use human copy.
I know what you are screaming at me: “Kishon, obviously my copy is readable by humans!”. In reality, this is not the case for most copy.
I have seen copy on web pages that are just blocks of text without a single image, photograph or infographic.
I have seen copy that reads as well as a chimpanzee’s faeces.
I have seen copy that leaves the reader more confused than before they started reading.
Why?
Due to copy with a bad flow, bad grammar coupled with a corporate word salad.
The one thing that will catapult your website traffic to the sky is good copy.
Copy that is meant to be read by humans and not gorillas.
Improving your copy is not as exciting as other methods and does not involve any complicated HTML or keyword trickery.
However, it is a sure fire way to improve website traffic without spending a fortune and without technical knowledge.
But Kishon, I hear you saying, how do I improve my copy?
By simply:
- reading over your copy out loud
- writing copy more often in the form of blog posts or articles
- reading through more copy by yourself.
Overtime, you can become a copywriting genius and be able to write copy that flows like liquid poetry and makes your customer read every word with pleasure.
Soon, your website traffic will skyrocket as none of your competitors can compete with your copy.
Once your website traffic reaches the moon, don’t forget to remember who guided you up there.